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says "small" car sales in the United States will total approximately 2.8 million units in 2007. This equates to small cars accounting for about one in five U.S. retail sales. Ford also notes that 35 percent of first-time new car buyers will purchase a small car. For first-time buyers under 30-years old that percentage increases to 44. Ford wants the to demonstrate that the company is serious about gaining small-car market share in the U.S.For 2008, the redesigned Ford Focus will be offered in just two bodystyles: 2-door coupe and 4-door sedan. In consumer electronics, it often holds true that the smaller the item's size, the more desirable it is. Ford feels that consumers will start to bring some of that thinking into the car market. Sheryl Connelly, Ford's manager of Global Trends and Futuring, also made the point that what she called the "era of excess" may be nearing the tipping point. Meaning that consumers may decide on their own to start gravitating to smaller, and lower-priced, cars. That does not mean consumers will want to give up all of the features and quality they grew accustomed to in larger vehicles. Ford says this thinking went into the design and content of the 2008 Focus.Ford also thinks its new Sync system, which integrates a consumer's cell phone and digital media player into the vehicle's audio system, will play an important role in the car's appeal to younger buyers. According to Ford, new technologies like Sync often see larger early-adoption rates with younger buyers, so it's hoping that the decision to offer Sync on the 2008 Focus will help put Ford on these young consumers' shopping lists.A New Focus for North AmericaFord introduced the Focus to the North American market during 1999 as an early 2000 model. At first, the European Focus and the North American Focus were virtually identical. The original design was freshened only for North America as a 2005 model.The 2008 Focus sold in North America is based on the original car's chassis. Ford says the body is "virtually" all new. The 2008 Focus is offered in three trim levels: Base S, mid-level SE, and top-line SES. The only body styles are a 2-door coupe and a 4-door sedan. The previously available 2- and 4-door hatchbacks and 4-door wagon are no longer offered. Other changes include a stiffened chassis, retuned suspension, and an electronic throttle for the engine. Ford says that at the Focus' next freshening, the North American and European models will once again be the same car. For 2008, Focus' exterior styling looks nothing like the previous generation's. The front end has a variation of Ford's trademark chrome horizontal-bar grille, similar to the look introduced by the . The body looks very tall from the rear, with a high trunk and expanses of sheetmetal above the rear wheels. The coupe's styling closely follows that of the sedan, unlike the 2-door variants of competitors such as the and . Focus is powered by a 140-horsepower 2.0-liter 4-cylinder engine. A 5-speed manual transmission is standard, and a 4-speed automatic is optional.The original Focus' road manners have transferred over to the 2008 version. Ride quality is good and preproduction SES sedans equipped with 16-inch Pirelli tires confidently handled the twisty roads outside of Seattle chosen for the preview drives.Second Home on WheelsInside, the goal was for the interior to be a pleasant place to spend time and impart a "second home on wheels" feel. Ford says the dashboard's design was inspired by home audio equipment, and that the driver-selectable colors on the available ambient interior lighting system add a degree of personalization. Another mantra was "quietness equals quality." Engineers spent about 1000 hours in the wind tunnel tweaking the body's design, and added an acoustic windshield and thicker glass in the front doors to better control wind noise. During preview drives, the 2008 Focus sedan's interior was noticeably quieter than the sedan and sedan chosen by Ford for comparison. From the driver's seat, the interior is comfortable, with a high seating position and plenty of headroom for six-footers as long as they avoid the available sunroof. The dash is dominated by trim painted "Obsidian," a warm silvery color. Controls are easy to use, operate smoothly, and are generally well placed. The optional leather interiors in the preproduction SES sedans offered for the preview drives looked well put together and most materials were class and price appropriate. The automatic day/night rear view mirror was a pleasant surprise for this class, but some details like the plastic-covered visors and fuzzy headliner were disappointing.Ford SyncAccording to Ford, Sync is a fully integrated, voice-activated in-car communications and entertainment system for mobile phones and media players. Sync will be available in 12 Ford, , and Mer

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2008 Ford Focus Focus Deep Drive - Consumer Guide Automotive